3 Techniques to get better ranking with Google +

Every Website Owner and SEO Service Providers can get better results for their SEO actions with Google + accounts if they execute their SMM actions with Google Plus in an effective manner.

Remember that Google gives special importance to the web pages shared in Google Plus Profiles and index the pages for Search Engine Results in case of any Relevant Keywords. Another interesting fact regarding Google + is that people who have you in their circles in Google + can see your shared your Google + posts in the top pages of SERP.

Even this social media Network have not being used by many users when compared to facebook and Twitter, it is still increasing. Around 250 million people are using Google Plus today, this number will reach to a great extent in the coming days because Google drives the Gmail users to have accounts in Google Plus also.

In Simple Terms, Google + supports every Digital marketing Companies with their SEO actions by driving the posts to top position and Social Media Marketing Activities.

Here, we share few tactics which will help you to boost your SEO rankings with Google Plus. Let us see.

1. Optimize the About Page of your Google + Profile

The About page of Google + profile is bounded with separate sections enables you to provide your basic details. The sections include:

·        Story

·        Education

·        Work

·        Basic Information

Contact Details

With the basic information, the page gives an overview of you for the people viewing your Profile.

In terms of SEO, you need to use the Story Section. You need to give a brief description of you or your Business with appropriate Keywords you are targeting and build links back to your website in the Introduction part of story section.

You will see a great variation in Search Engine Result Pages for the keywords you entered in the Google+.

2. Build Relations with Relevant users

It is very difficult to succeed in Social Media Marketing without get engaging with other users. Similar to facebook marketing, you have to build strong relationship with many people in Google +. It is the basic thing to boost your SEO and improving visibility of your webpage with Google +.

Find people relevant to your niche and other users by simply entering your Keywords in the Search Bar. Add relevant people you find in the Result of your in your circles. Now you will see their Google+ posts in your profile. Give +1 click for their posts and share selective posts in your profile. This will help you to gain their attention on your Profile.

Continue these actions until people begin to add you in their circles. The relationship you build with people in Google + will have a great impact such as improving views on your website and traffic and in many other ways.

3. Take advantage of Google Authorship

Google Authorship helps the bloggers in a way by making Google to trust the quality of content in their Blogs. This will reflect in improving positions for their Blogs.

It empowers the readers to see the image of bloggers next to the blog post and helps the bloggers to take advantage of Google SEO with Google +.

It is simple and easy to use Google authorship with the steps given below:

       i.            In each of your blog post. Add a link to your Google+ profile and add rel=author in the end of the link.

For example, https://plus.google.com/+BonfaytechIndia rel=author

You can build links to the Google+ Profile similar to your link building actions. You can give links with keywords, anchor text and images in your blog post.

     ii.            Then build link to your blog from Google + with the contributor section you found in the About Page.

Conclusion

You need to draft posts with quality contents in your blog and then frequently share the posts in your Google + Profile. We suggest you to do implement the above tactics while using Google + for your Social Media Marketing. We assure that you will see a certain rise in your SEO Results.

Best techniques for successful marketing in Facebook

          Ignoring facebook marketing mean you are lasting a chance of great way to get large customers, get their insights and the chance of making your digital marketing more relevant. The great thing in marketing a brand in Facebook is that you can find target audience of all age as it enables you to target audience by location, demographics and other relevant factors.

          In this article, we have discussed different techniques along with the unique features of facebook that will support you to get success in your Facebook Marketing.

Necessary things in Facebook Marketing

         Once you create a facebook account for your brand or business, you need to do the following things in your profile.

·        Add high value and relevant Profile Photo and Cover Page

·        Create a separate Business Page and add all the necessary information regarding your Business.

·        Add more friends by sending friend requests

·        Join the facebook groups similar to your niche and respond to the posts published in the groups

·        Use appropriate Facebook tools to increase like and shares which will accelerate your reachability.

·        Frequently analyze the facebook Insights and modify your actions in facebook with respect to the insights.

    Some other effective metrics to promote a brand in Facebook are given below:

Create a Facebook Group

      Create a facebook to group and adding people similar to your niche and others empower you to promote your business without irritating the audience.

         When you update status regarding your Business in your Profile, you will get few likes, comments and even shares as response. But if you do that in a frequent manner, the customers will feel tired and irritating with your status.

         Posting in your own group drives away the above crisis in Facebook Marketing. People who are get attracted by your Business Services and who want to get updates of your Business will like to join in the group. Hence you can do promotion activities by frequently giving status without annoying the people.

Avoid “Hard Selling” in Facebook

          Remember that most of the people in Facebook are using it as a fun medium and visit facebook for relaxation in their spare times. What will happen if you update status that asks for sales? People will ignore the status and may give negative comments in a definite manner.

          You have to promote your Company by closely interacting with people, posting different contents what people will like, engage in chats and vice versa.

Quick Responding to other Posts

          The Digital Marketing Personals can get more interaction and attention of the people in facebook as if they encourage the people to respond to their posts by replying for people’s comments and giving likes and comments for other people’s posts as soon as possible.

Post Contents that sounds real

          Rather that reading text, facebook users like to get conversation with people. Hence you can do the branding action effectively with the Facebook Messenger.

          Besides this, it is wise to post status and contents that are realistic and express things in a determined manner that suits your business. You may see contents on trending topics and expressive posts are getting lot of shares and likes.

Pay for Facebook

           A small restrict in facebook that prevents small business owners to do facebook marketing is facebook forced the users to pay money in some cases. Some of such cases are:

·        Facebook uses an Algorithm that shows your updates in the newsfeed of your friends’ profile. Here you need to pay for facebook to show your updates in all of your friends in facebook otherwise your updates are shown to few people alone which will reduce your reachability.

·        The Facebook users have to pay for Facebook in order to promote their post and using facebook ads which ensures wide reachability and gain more customers in Facebook.

Conclusion

          Sometimes, the Facebook Marketers have to think out of the box to brand for a product or Business to get tricks for efficient branding. Based on our experience and analysis on Experts’ reports, we have explained some techniques above. If you want to share any other strategy regarding Facebook Marketing, please give it in the comment section.

How to get greater Twitter Engagement ?

It is predicted that around 6000 tweets are tweeted on every second and approximately 320 million people use Twitter around the world. It is well known fact that Twitter is the Widest Social Media Network having large number of users next to Facebook.

Most Digital Marketers are doing Social Media Marketing for their clients through Facebook Marketing alone. They do not take Twitter into account. It is not good for their Online Marketing Campaign. Ignoring Twitter for your Social Media Marketing means you are losing a golden opportunity to extend your Reachability.

Rendering great Engagement with your followers in Twitter supports your Digital Marketing actions to build online reputation and ensures the conversion rates.

This post describes some techniques and tools which enables you to get greater engagement in Twitter.

1.     Add Visual Elements

Tweets with visual elements like images and videos are getting more impressions, clicks, retweets and much more. It is flexible to get engagement with Twitter by adding visual elements.

·        Tweets containing images can get 18% more clicks and 150% more retweets.

·        Adding videos in your Tweet helps you to get 28% more retweets.

Here we would like to prescribe an online tool Spruce which contains many copyrights free Twitter ready images. You can use a photo based on your need or upload your own photo in Spruce.

For instance, you are going to tweet about Women’s Day Celebration and you are now in need of adding an image relevant to it.

In the spruce Search Box, enter “International Women’s Day”, you can get a lat of photos regarding the term you entered.

Spruce also offers you to add texts in Different sizes and Different Formats in the images you selected to tweet. You can experiment different formats to select the font which adds value to the image and make more interactive.

 After adding texts and other actions to make the image more interactive, tweet the image to your audience. Here, there are two options:

·        Download the image and then add it your tweet post to share with your Audience

·        Otherwise, you can directly tweet the image directly.

If you select the second choice, then you need to sign in with the Spruce. Once you sign in Spruce with your Twitter account, you can directly tweet the images without downloading it.

2.     Track your Performance in Twitter

Tracking your Twitter Performance in the end of every month shows the reachability, number of views, clicks and the rate of engagement you acquired in a month. With frequent tracking, you can analyze what kind of tweets  render greater engagement in Twitter.

Similar to Facebook Insights, you can examine the reachability of your Tweets. Now the question is, What is the suitable tools to track your Tweets?

Among many online tools available in internet, Twitter Analysis is the most efficient tool to analyze your customer engagement and the reachability of your Tweets. Besides these, you can understand your audience with Twitter Analysis.

It shows the impressions, clicks, engaged people for your every tweets you posted in a month and you can understand your tweets increase or decrease the impressions in the specified month in the Summary section.

3.     Competitor Analysis

It is better to increase the engagement while monitoring your competitors when compared to tweet many times as possible.

Everyone have the list of influencers in Twitter to communicate with. In order to improve their influency, they begin to tweet many times. This is a wrong approach to improve engagement.

You can track and analyze your competitor or the influence you want to communicate in Twitter with Riffle.

By entering the username, Ruffle shows the stats, number of tweets and other tweeter actions performed your competitor including details as follows:

·        Number of tweets, number of persons following your competitors., Number of persons followed by your competitors

·        Retweets and Favorites rate of your competitor’s tweets

·        Hashtags used and followed by your competitor

Ø Using popular Hashtags in your tweets gets more retweets and favorites form audience.

·        Average number of tweets done by them in a day and their responses

4.     Use Popular Hashtags and Retweeted words

As mentioned in the above point, your tweets will get greater engagement and retweets if you tweet with adding popular hashtags.

Similar to hashtags, adding the words which will get high rewtweets also help you to get engagement, retweets, favorites and much more. Some of the words which are highly retweeted are as follows:

·        You

·        Twitter

·        Post

·        Retweet

·        Please

5.     Some other points

 We would like to suggest dome things need to be considered while posting tweets.

·        Similar to tweets and images, sharing links via Twitter also helps you to get more customer engagement.

·        Time is crucial to tweet. Tweets done during the time 1 PM and 3 PM gets much impressions, clicks and so on.

·        Mentioning and crediting other peoples with “@” Symbol will give greater engagement and improve the rate of your followers.